My Highmark: Digital Home for Employee Health

Our mission at Highmark is “to create a remarkable health experience, freeing people to be their best.” This mission includes reinventing health care in transformative ways that deliver positive member outcomes.

The My Highmark digital experience helps fulfill this mission with a personalized home for each member’s health and wellness. About 1.3 million members have already activated their accounts, either via the My Highmark app or desktop experience. My Highmark is available to all 4 million members enrolled in our health plans.

Top-rated digital experience

One of the major trends in health care in 2025 is the consumerization of care. What this means is that people want health care experiences like they receive in other sectors, such as:

• Ease and convenience in receiving services.
• Responsiveness and immediacy in obtaining information.
• Tiered offering of services, with optional extras.
• Online self-scheduling for appointments.
• Hyper-personalization that makes messages relevant to the individual.

My Highmark offers the consumer-centric experience that today’s insurance plan members want, within a secure 1:1 digital interface. Third-party reviewers give My Highmark top ratings for personalization and sustained member engagement when compared to similar digital health plan experiences.

Improving employee health with technology

Advanced data modeling and analytics power the personalization of the My Highmark experience. Each member receives messages relevant to their unique health care journey.

My Highmark fills the gap between appointments by regularly encouraging good health. The system generates prompts based on recent provider visits, health history, screening tests, risk factors, and available treatment programs. Highmark also uses population health data to predict future health needs and potential concerns.

Members can manage their care, coverage, and claims all in one place, with live chat and a 24/7 chatbot. Highly trained customer care specialists are also available by phone for members who have questions or need clarification.

My Highmark makes good health more accessible

My Highmark combines all health care and coverage information in a single sign-on experience. While some members are automatically enrolled based on their health plan, most members need to opt in and activate their account.

Once a member is enrolled in My Highmark, they can:

• Submit a health risk assessment that screens physical, mental, and social wellness.
  
• Choose a primary care provider, specialty provider, and/or specialist by location, gender, and other considerations.
• Check health plan benefits coverage, schedule virtual appointments, follow up on insurance claims, and make payments.
• Manage health savings accounts (HSA) and flexible spending accounts (FSA).
• Join virtual health management programs for eligible conditions such as behavioral health, diabetes, pelvic health, and other chronic concerns.
• Log in to virtual health visits and synchronize personal data from wearable devices.
• Take part in employee health and wellness reward programs that incentivize preventive care and improve health.

Prescription medication management is available via the app with Highmark’s integrated pharmacy benefits. Employers can also link to third-party prescription, dental, and vision benefits for convenience if desired. This extra feature is available through My Highmark Enhanced, an optional add-on.

Whole-person health for all

At the core of My Highmark — and all we do — is our commitment to creating an ecosystem for whole-person health. We connect the dots between our members, their providers, and community resources to create our Living Health strategy.

Living Health is a model of 360-degree support for each member’s physical, mental, and social well-being. The model integrates coverage and care, with the individual at the center. Innovations like My Highmark help our members maximize their employee health benefits to feel better in mind and body.

Looking forward, we will continue to add programs to My Highmark that address our members’ prevailing concerns. Talk to your account manager or insurance broker to learn more about My Highmark’s capabilities and automatic enrollment for your team.

_{All references to “Highmark” in this communication are references to Highmark Inc., an independent licensee of the Blue Cross Blue Shield Association, and/or to one or more of its affiliated Blue companies.}