The 80% Project
In the U.S., social factors, or Social Determinants of Health (SDoH) can impact up to 80% of someone’s health. The 80% Project, led by Highmark Blue Cross Blue Shield, is working to minimize barriers to improve the health and well-being of the communities and customers it serves. But we can’t do it alone.
As a catalyst for change, The 80% Project teams up with others to create environments that help people be fully healthy — mentally, physically, and socially.
Community Investments
Highmark Community Support
Highmark’s community support platform, powered by findhelp, connects people with thousands of free or reduced costs services to help meet food, housing, medical and financial needs.
Member Programs
SDoH Screening
Highmark case mangers reach out to members to help identify social barriers to health and connect them to free or reduced cost community resources. This “social care” can help improve members’ physical and behavioral health and keep down long-term health care costs.
Are you a Highmark member having a hard time affording healthy food, paying your utilities, or another challenge?
Call the number on the back of your card and ask to speak to a case manager.
Blue Neighbors
Social isolation was a challenge for many Pennsylvania seniors even before COVID. Blue Neighbors is a volunteer program that creates memorable experiences and improves the health of the communities Highmark serves. The program encourages building sustainable friendships through social connections and engagement opportunities, and empowering people through education and resources.
Medicare Programs
Highmark’s Medicare products help members overcome barriers to managing their health, such as low-cost options to get to and from appointments or free meals for two weeks after hospital discharge.
Highmark Wholecare
Highmark’s Pennsylvania Medicaid product, Highmark Wholecare, helps its members achieve ‘whole life’ health. A community-based health plan, Highmark Wholecare addresses social determinants of health through benefits such as memberships in Boys & Girls Clubs and support for GED testing. Highmark Wholecare’s Connection Centers work one-on-one with members to help get the most out of their benefits and support physical, mental, and even financial health goals.
