Press Releases

Sunday, October 01, 2023

Highmark's 2024 plans make Medicare more affordable, easier to use - New York

Buffalo, N.Y. (October 1, 2023) — With the annual enrollment period less than two weeks away, Highmark Blue Cross Blue Shield has debuted their 2024 Medicare Advantage plans with options to meet the wide range of needs of consumers in Western New York. 

Highmark BCBS 2024 Medicare Advantage options feature plans with $0 premiums, plans that give you money back every month, plans with leading medical benefits, and even a plan designed specifically for veterans

“Each year, we consider consumers’ needs as we design our Medicare portfolio,” said Dr. Michael Edbauer, president, Highmark Blue Cross Blue Shield. “Highmark Blue Cross Blue Shield continues to make investments designed to make Medicare coverage more affordable, more accessible and easier to use.”

Enhanced Benefits for 2024

Highmark BCBS Medicare Advantage plans continue to provide market leading medical benefits with multiple plans available that include $0 PCP, labs, and generic prescription drugs. As Medicare consumers place a higher priority on dental benefits, Highmark BCBS has prioritized making dental care more accessible across their footprint. “Shoppers will notice that our dental coverage has expanded, covering a wider range of preventive and comprehensive services in 2024,” said Edbauer.  

Helping members understand and use their benefits

Edbauer said that Highmark BCBS designs its plans and benefits with the intention of members actually using them. “We know that members who use their benefits – such as wellness programs, health coaches, regular doctors’ visits and preventive care – have better health outcomes and fewer medical complications,” she said. “We want to support our members so they can be and stay healthy.”

Highmark BCBS offers several resources to support its members. Medicare-eligible individuals can visit any of Highmark Blue Cross Blue Shield’s Medicare Centers to discuss coverage options face-to-face with enrollment specialists.  Hours and additional information is available at

Centers are located at: 

  • 770 Main Street in Amherst, NY  
  • 2925 Sheridan Drive in Tonawanda, NY 
  • 4086 N. Buffalo Road, Orchard Park, NY

Additionally, individuals can visit community meetings located across the Western New York region, call a dedicated Medicare Advantage number at 1-800-248-9296 (TTY 711), 8 a.m. – 8 p.m., 7 days a week, or visit for information on 2023 Medicare Advantage products.

Highmark Blue Cross Blue Shield is a Medicare Advantage HMO, PPO, and/or Part D plan with a Medicare contract. Enrollment in these plans depends on contract renewal.

Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield is an independent licensee of the Blue Cross Blue Shield Association.

All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.

About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community. 

For more information, contact

Amber M. Hartmann
Highmark Blue Cross Blue Shield of Western New York

Learn more about Medicare Advantage Plans

Find out more about Highmark’s great Medicare Advantage plans for 2024.