Monday, September 14, 2026
PITTSBURGH (September 14, 2026) — Emily Iacolo, Vice President of Customer Data, Insights, and Guidance Product Management at Highmark Inc. (Highmark), will speak at the Healthcare Keynote session at the 2026 Dreamforce conference.
Sponsored by Salesforce, Dreamforce is an annual event that brings together global leaders for an experience that celebrates customer success, powerful ideas, and groundbreaking innovations.
Iacolo will share her expertise in compiling data as a unified, accessible product that is a single source of truth for organizational information. She will also be participating in the Executive Roundtable and Blues Summit sessions.
At the sessions, Iacolo plans to discuss Highmark’s success in digital transformation with Salesforce, Highmark's 'data as a product' philosophy and how Highmark is addressing AI reliability.
“Like many organizations, Highmark’s challenge wasn’t the lack of data, it’s how the data we have can be better managed, governed, and applied,” Iacolo said in advance of the conference. “I plan to share with others at the conference how we were able to redefine how we approach data across the company, moving from isolated IT assets to a unified, accessible product.”
As AI is becoming more prevalent, especially in health care, AI reliability is a major issue that will be covered at Dreamforce.
“Highmark has been pursuing AI endeavors for many years, ensuring our models are accurate and reliable,” Iacolo said. “Other organizations may be at an earlier stage with AI development or struggling with reliability. At Dreamforce we will discuss how a data product strategy enables AI reliability and ensures a better experience for members, patients, providers, and customers.”
Overall, Iacolo feels the data and AI strategy at Highmark is on the right path.
“Key indicators of our success include our members feeling truly known, experiencing seamless interactions with Highmark, and our internal teams having faster, reliable access to the data needed to continuously elevate member, customer, and provider experiences.”
The 2026 Dreamforce conference will be held Sept. 15-17 in San Francisco, CA, at Moscone Center. For more information, click here.
About Highmark Inc.
An independent licensee of the Blue Cross Blue Shield Association, Highmark Inc., together with its Blue-branded affiliates, collectively comprise the third largest overall Blue Cross Blue Shield-affiliated organization in the country with nearly 8 million members in Pennsylvania, Delaware, New York, West Virginia, Missouri and Kansas. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.
For more information, contact
Anthony Matrisciano
Highmark Blue Cross Blue Shield
570-200-6310
anthony.matrisciano@highmark.com
