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Press Releases

Monday, May 20, 2024

Highmark brings new 'Fitness on the Rink' event to KeyBank Center

  • Free event offers a full lineup of fitness and cycling classes at home of Buffalo Sabres and Bandits

Buffalo, N.Y. (May 20, 2024) — Highmark Blue Cross Blue Shield announced today a new event, “Fitness on the Rink,” will be coming to KeyBank Center on Thursday, May 30 from 4 to 7 p.m., featuring a full evening of free fitness classes for the community.

The health plan originated Fitness on the Field at Highmark Stadium four years again, and similarly, this new event offers the community a unique opportunity to get fit and have fun where their favorite hometown teams play.

Emceed by DJ Anthony, Fitness on the Rink features several different fitness classes, including yoga, bootcamp combo and cycling classes. Heal BFLO, Revolution and RISE Fitness will lead the 45-minute classes.

“As a health plan deeply rooted in the community, we recognize the importance of making fitness accessible and enjoyable for everyone," said Michael Ball, vice president, community affairs, Highmark Blue Cross Blue Shield. “We're thrilled to partner with our long-time partners at the Buffalo Sabres, who share our commitment to health and wellness, to bring ‘Fitness on the Rink’ to life.”

Pre-registration is required and the event is expected to fill up quickly. All attendees will receive post-workout snacks, and fitness towels, while supplies last. Free parking is available in the KeyBank Center ramp.

While the event is free, attendees are encouraged to donate to Greater Buffalo Adaptive Sports, which will be matched dollar for dollar by Highmark Blue Cross Blue Shield.

The event’s full line-up includes:

  • 4 - 4:45 p.m.  | Heal BFLO, Yoga
  • 5 – 5:45 p.m. | Revolution, Cycling
  • 6- 6:45 p.m.   | RISE Fitness, Bike Bootcamp
  • 7 – 7:45 p.m. | RISE Fitness, Cycling

Register for Fitness on the Rink.

About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. Highmark Blue Cross Blue Shield employs more than 1,400 people and serves as a key economic driver in the region. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community.

For up-to-date news, facts, and information about the company, leadership, and industry, please visit bcbswny.com or follow us on Twitter. 

For more information, contact

Amber Hartmann
716-208-9534
Amber.Hartmann@highmarkhealth.org