Highmark Blue Cross Blue Shield, Buffalo Bills bring community together with preseason scavenger hunt

• “Heart of Buffalo Health Quest” invites Western New Yorkers to explore local destinations, complete challenges for a chance to attend Bills’ season opener at the new Highmark Stadium

Buffalo, N.Y. (July 15, 2026) — Highmark Blue Cross Blue Shield and the Buffalo Bills today announced the launch of Heart of Buffalo Health Quest, a community-wide scavenger hunt designed to bring Western New Yorkers together in celebration of two exciting milestones: The inaugural season at the new Highmark Stadium and the August grand opening of the Highmark Trail, a community destination surrounding the stadium.

Beginning on July 16 and running through August 12, the scavenger hunt invites participants to explore Western New York through interactive challenges at more than 30 community destinations across the region.

Participants can join the experience through Goosechase, a free mobile app that guides users through location-based activities. By completing weekly missions, participants earn points, unlock rewards and discover the people, places and organizations that make Western New York unique.

"Just as the Buffalo Bills unite Western New York, the Heart of Buffalo Health Quest was created to bring our community together through exploration, activity and hometown pride," said Jessica Cox, president of Highmark Blue Cross Blue Shield. "We're inviting people to discover the places and organizations that define our region while building excitement for the opening of the Highmark Trail and a new chapter of Bills football.”

The scavenger hunt will culminate with the grand opening celebration of the Highmark Trail on August 24 from 3 to 7 p.m. Part of the broader community vision for the stadium campus, the 1.7-mile trail will be open seven days a week and provide year-round opportunities for recreation, wellness and connection. During the event, the grand-prize winner* of the Heart of Buffalo Health Quest will be awarded a pair of tickets to the Buffalo Bills' highly anticipated home opener against the Detroit Lions at the new Highmark Stadium.

“Our longstanding partnership with Highmark enables us to support initiatives like the Heart of Buffalo Health Quest scavenger hunt,” said Pete Guelli, President of Business Operations, Buffalo Bills. “This program encourages participants to discover notable sites across Western New York, including the soon-to-be unveiled 1.7-mile fitness trail designed for Bills fans and the local community. We are proud to contribute to a trail that benefits both game day visitors and residents year-round, promoting health and connection. We appreciate the opportunity to collaborate for a positive community impact.”

How to Participate

• Community members can download the Goosechase app
• Join the Heart of Buffalo experience by searching HMKHOB
• Enable push notifications to receive weekly updates as new missions drop every Thursday
• Begin completing challenges at participating locations throughout Western New York
• Earn points and become eligible for prizes, including the grand prize to be awarded during the Highmark Trail Grand Opening celebration on Aug. 24

“From Canalside to City Hall, our city has so many unique places! The Heart of Buffalo Health Quest is a fun way to explore our city's many landmarks, and you'll find many of the Quest's markers on different Explore Buffalo tours,” said Brad Hahn, executive director, Explore Buffalo. “Walking is at the heart of what we do as one of America's largest walking tour organizations: each year, Explore Buffalo tour participants walk over 55,000 miles, or more than twice around the Equator. Explore Buffalo is excited to support the Heart of Buffalo Health Quest and its goal of seeing more people walking and exploring this summer to find all the markers!”

Designed to be simple and accessible for participants, the scavenger hunt will be managed entirely through the Goosechase app and more information can be found there.

Participating partners include AKG; Artpark; Buffalo and Erie County Naval & Military Park; Buffalo Philharmonic Orchestra/Kleinhans; Buffalo Bisons; Buffalo Sabres; Buffalo Science Museum; Buffalo Zoo; Burchfield Penney Art Center; Canalside; Golisano Children’s Hospital of Buffalo; Buffalo City Hall; Classic Rink in East Aurora; Elmwood Village Farmers Market; Erie Cattaraugus Rail Trail; Explore & More Children's Museum; Explore Buffalo; East Side Garden Walk; Knox Farm; Millard Fillmore Suburban Hospital; NFTA DL&W Station; Northland; Olmsted Parks: Cazenovia Park, Delaware Park, Martin Luther King Jr. Park; DeGraff Wellness Center; Shakespeare in Delaware Park; Shea's Performing Arts Center; and Town of Tonawanda Aquatic Center.

Individuals can find more information here, including official rules. *Participants must be at least 18 years of age and prize winners must meet all eligibility requirements.