Highmark Announces 2027 Affordable Care Act Products in West Virginia

Parkersburg, W.Va. (November 1, 2026) — Highmark West Virginia today announced its Affordable Care Act (ACA) health insurance products for 2027, offering individuals and families high-quality and convenient coverage options to fit their lives and health goals.

“For Americans who don’t receive insurance through work or another government program, the ACA marketplace protects and connects them to high-quality care,” says Mike Pelino, senior director of market strategy and analytics for Highmark. “We encourage consumers to contact our enrollment experts and find the plan that’s right for them. Even if you have been assigned to a different carrier, it’s important to shop around and know your options.”

Roughly 90% of Highmark’s ACA Marketplace members in West Virginia qualify for tax credits that make their coverage more affordable, and 4 out of 5 can find a plan for $21 or less per month tax credits in 2027.

“Highmark has worked to improve the health and well-being of West Virginians for 90 years, and we’re proud to serve more than 36,000 ACA members,” says Ellen Galardy, president of Federal Business at Highmark. “ACA plans cover all ten essential health benefits, including doctor visits and maternity care, and provide access to important preventive care at no cost to the member. All bronze and catastrophic Individual ACA plans are eligible to be paired with a Health Savings Account, allowing members to use tax-advantaged funds to pay for their care. And, in 2027, we are offering a new bronze plan with a $0 deductible, including prescription medications. It’s a great option for cost-conscious consumers looking for first-dollar coverage.”

2027 Individual and Family plans

Highmark will continue to offer my Blue Access WV PPO plans in all 55 WV counties for 2027. These plans provide individuals and families with access to Highmark’s broadest network of doctors and hospitals in the state.

Plus, no plans require referrals to see a specialist and include in-network coverage for services received from 97 percent of hospitals and over 2 million providers nationwide through the BlueCard_­® program, including facilities in Virginia and Ohio.

While the open enrollment period runs through January 15, consumers must enroll by December 15 for coverage that starts on January 1. For more information on Highmark’s 2027 ACA health insurance products, visit Highmark.com or call 855-344-3425.