Saturday, November 01, 2025
Parkersburg, WV (November 1, 2025) — Highmark West Virginia today announced its Affordable Care Act (ACA) health insurance products for 2026, offering individuals and families high-quality and convenient coverage options tailored to their lives and health goals.
“The ACA marketplace has been a vital part of the U.S. healthcare system for more than a decade, ensuring that Americans who don’t receive insurance through work or another government program are protected and connected to high-quality care,” says Bill Tuthill, vice president of Federal Markets for Highmark. “We know that a lot is changing this year, and our customer service team is ready to help consumers navigate through those changes and choose the best plan for them.”
Over 90% of Highmark’s ACA Marketplace members in West Virginia qualify for tax credits that make their coverage more affordable, and most members are expected to have access to a plan with a premium of $100 or less after tax credits in 2026.
“Highmark has been a reliable, dependable partner for ACA consumers since the beginning,” says Ellen Galardy, president of Federal Business at Highmark. “We want to remind people that ACA plans cover all ten essential health benefits, including doctor visits and maternity care, and provide access to important preventive care at no cost to the member. And, starting this year, all bronze and catastrophic ACA plans are eligible to be paired with a Health Savings Account, allowing members to use tax-advantaged funds to pay for their care.”
2026 Individual and Family plans
Highmark will continue to offer my Blue Access WV PPO plans in all 55 WV counties for 2026. These plans provide individuals and families with access to Highmark’s broadest network of doctors and hospitals in the state.
Plus, no plans require referrals to see a specialist and include in-network coverage for services received from 97 percent of hospitals and over 2 million providers nationwide through the BlueCard® program, including facilities in Virginia and Ohio.
While the open enrollment period runs through January 15, consumers must enroll by December 15 for coverage that starts on January 1. For more information on Highmark’s 2026 ACA health insurance products, visit Highmark.com or call 855-344-3425.
About Highmark Blue Cross Blue Shield West Virginia
Highmark Blue Cross Blue Shield West Virginia serves approximately 250,000 members through the company’s health care benefits business and hundreds of thousands of additional members through the BlueCard® program. Highmark Blue Cross Blue Shield of West Virginia holds the largest share of the commercial market, and more West Virginians carry a Blue Cross Blue Shield card than any other insurance carrier in the state. Highmark West Virginia employs approximately 600 people and serves as a key economic driver in the state with its total economic impact reaching $352 million.
For more information, contact
Cathy McAlister
Highmark Blue Cross Blue Shield West Virginia
304-347-7754
cathy.mcalister@highmarkhealth.org
