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Press Releases

Wednesday, November 01, 2023

Highmark announces 2024 Affordable Care Act products in West Virginia

Parkersburg, W.Va. (November 1, 2023) — Highmark West Virginia today announced its Affordable Care Act (ACA) health insurance products for 2024, offering individuals and families high-quality, low-cost and convenient health coverage options to help them be at their best.

“Highmark has an ACA plan for every lifestyle and health need,” says Bill Tuthill, vice president of Federal Markets for Highmark. “Over the last year, we have seen increases in enrollment in every age group, from young adults leaving their parents’ health coverage to older Americans transitioning from their employer-based insurance in their 50s and 60s. And, with Medicaid eligibility determinations resuming, the ACA marketplace will offer those who no longer qualify for Medicaid affordable, high-quality options to ensure there are no gaps in health coverage and care.”

Thousands of Highmark members and millions of consumers nationwide have benefitted from expanded ACA subsidies that lower what they pay for their coverage, and those subsidies have been extended through at least 2025. About 95 percent of Highmark’s ACA members in West Virginia qualify for subsidies or tax credits to make their coverage more affordable. Nearly 4,000 of our West Virginia members are enrolled in a plan with a premium of less than $5 per month after subsidy.

“The ACA marketplace is thriving, with more than 18 million Americans enrolled in affordable, accessible plans that provide strong benefits,” says Ellen Galardy, president of Federal Business at Highmark. “We are proud that more West Virginians are choosing Highmark, with our ACA membership climbing from 12,000 in 2021, to 15,000 in 2022, to over 20,000 currently.”

2024 Individual and Family plans
“Our most popular plans are not changing for 2024. But since we realize that our ACA customers aren’t always looking for the same thing in a health plan, we make a broad range of coverage options available to help our customers enroll in the plan that’s right for them,” says Tuthill. “West Virginia ACA consumers continue to find unique value in our broad-network my Blue Access WV PPO plans that include a national PPO network of doctors and hospitals and the top-rated customer service they expect from a company that has been serving West Virginia for decades.”

No matter which Highmark plan a consumer chooses, they will have the peace of mind and freedom to choose the in-network doctor or specialist they want to see, with no referrals necessary, and access to 97% of hospitals around the country through the BlueCard® program.

Highmark is committed to transforming health care in West Virginia by making it more personalized, proactive, accessible, and technology-enabled,” says Jim Fawcett, President of Highmark Blue Cross Blue Shield West Virginia. “In addition to offering access to world-class in-person care, we’re leveraging technology in a variety of ways to increase access and convenience for our members — extending care for items ranging from mental health, to physical therapy, to dermatology, to chronic physical health conditions like diabetes.”

While the open enrollment period runs through January 15, consumers must enroll by December 15 for coverage that starts on January 1. For more information on Highmark’s 2024 ACA health insurance products, visit Highmark.com or call 877-418-0314.

About Highmark Blue Cross Blue Shield West Virginia
Highmark Blue Cross Blue Shield West Virginia serves approximately 250,000 members through the company’s health care benefits business and hundreds of thousands of additional members through the BlueCard® program. Highmark Blue Cross Blue Shield of West Virginia holds the largest share of the commercial market, and more West Virginians carry a Blue Cross Blue Shield card than any other insurance carrier in the state. Highmark West Virginia employs approximately 600 people and serves as a key economic driver in the state with its total economic impact reaching $352 million.

For more information, contact

Cathy McAlister
Highmark Blue Cross Blue Shield West Virginia
304-347-7754
cathy.mcalister@highmarkhealth.org

Learn more about ACA Products


Learn more about Highmark’s West Virginia 2024 ACA Plans.