Saturday, September 12, 2026
— Community Fitness Tradition Provides Unforgettable Experience
Buffalo, N.Y. (September 12, 2026) — Before fans take their seats for the 2026 home opener at the new Highmark Stadium, Western New Yorkers will have a chance to experience the highly anticipated venue in a unique and active way.
On Saturday, Sept. 12, Highmark Blue Cross Blue Shield and the Buffalo Bills will bring Fitness at the Field to the new Highmark Stadium for the first time, giving participants exclusive access to fitness classes, wellness activities and family-friendly experiences throughout the facility.
The event marks an exciting new chapter for a community tradition that has brought thousands of people together over the years to celebrate health, wellness and community.
A $20 participant donation collected at registration provides access to fitness classes and activities throughout the day. Spectators may attend for a $10 donation, and children ages 12 and under are admitted free. One hundred percent of proceeds will benefit Leveling the Playing Field and Willie Hutch Jones Educational and Sports Programs, helping support programs that improve health, wellness and opportunity throughout the community.
"For the past five years, we've partnered with the Buffalo Bills to create a community event that celebrates health, wellness and giving back," said Michael Ball, vice president, community affairs, Highmark Blue Cross Blue Shield. "As we bring that tradition to the new Highmark Stadium, participants will have a unique opportunity to experience this incredible venue while supporting organizations that are helping improve the health and well-being of our communities."
In addition to instructor-led fitness classes, attendees can experience the Highmark Trail, an interactive stadium experience designed to inspire movement, health and connection. Trail activities include a musical rush challenge, Bills helmet photo opportunity, warm-up zone, 40-yard dash and additional surprises throughout the venue. Guests will also enjoy visits from Billy Buffalo, post-workout snacks, a special giveaway, and recovery support from StretchLab.
The 2026 Fitness at the Field line-up includes:
Saturday, September 12
Fitness Classes
Spin Classes*
KidZone Activities
Registration is required, and space is limited, visit Fitness @ the Field presented by Highmark BCBS | Buffalo Bills Account Manager to sign up today.
*Spin classes are sold out.
About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. Highmark Blue Cross Blue Shield employs more than 1,400 people and serves as a key economic driver in the region. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community.
For more information, contact
Amber Hartmann
716-208-9534
Amber.Hartmann@highmarkhealth.com
