Monday, December 01, 2025
Win Exclusive Bills Experiences While Supporting Neighbors in Need This Holiday Season
Buffalo, NY (December 1, 2025) — Highmark Blue Cross Blue Shield and the Buffalo Bills Foundation today announced a community-wide raffle to benefit FeedMore WNY, Foodlink, and the Regional Food Bank. This initiative underscores both organizations' longstanding commitment to reducing food insecurity in Western New York.
The raffle complements Highmark’s new "(un)Hungry" campaign, which addresses holiday season food insecurity by providing critical support to 15 food partners across Highmark's four-state service area, including FeedMore WNY, Foodlink and the Regional Food Bank.
Open to the entire community, the raffle offers an incredible array of exclusive Buffalo Bills experiences and signed memorabilia as the team closes out its farewell season at the current Highmark Stadium.
“Highmark Blue Cross Blue Shield is deeply committed to enhancing the well-being of the communities we serve, and our partnership with the Buffalo Bills allows us to amplify that commitment in meaningful ways,” said Jessica Cox, president, Highmark Blue Cross Blue Shield. “Highmark’s (un)Hungry campaign is centered on the belief that, 'It takes a neighborhood to feed a neighborhood,' and through this partnership, we are bringing together the collective spirit of our community to address a critical need that impacts many, here in our hometown.”
From December 1 until 12:00 p.m. EST on December 30, raffle tickets can be purchased at BillsFoundation.org.
Prizes include:
Raffle proceeds will directly ensure that families in Western New York have food on their tables this holiday season. Ticket options are: 5 tickets for $10; 40 tickets for $25; or 125 tickets for $50.
For more details on the "(un)Hungry" campaign and various ways to contribute, community members are invited to visit unhungry.org.
About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community.
For more information, contact
Amber Hartmann
716-208-9534
Amber.Hartmann@highmarkhealth.com
