Companies unveil best-in-class unionized labor members health insurance product backed by the power of Blue
Washington, DC/PITTSBURGH (August 31, 2021) — Today, two leading healthcare companies, CareFirst of Maryland, Inc. (CareFirst) and Highmark Inc. (Highmark), announced a new collaboration and health insurance offering designed specifically for labor unions and members. The solution, Union Blue, is built on the value of Blue through access to affordable, high-quality care. It features a dedicated, high-touch labor staffed service center providing world-class coverage and specialized support to the labor market.
Independently, the two companies, which are independent licensees of the Blue Cross Blue Shield Association, already provide access to care to millions of Americans. CareFirst is a not-for-profit and the largest health insurer in Maryland, Washington, D.C. and Northern Virginia. The Pittsburgh, PA-based Highmark provides health insurance administration services across Pennsylvania, Western and Northeastern New York, West Virginia and Delaware.
Union Blue delivers a best-in-class healthcare administration experience that meets the unique needs of the men, women and families of labor. The new offering draws on CareFirst and Highmark’s deep experience in the labor market to establish a leadership role for Blues. The solution features a high-touch experience, committed service and data analytics that enable CareFirst and Highmark to generate deep insights about labor members’ needs, proactively manage their care, and help improve health outcomes.
“The communities we serve are home to so many labor unions and union members,” said Brian D. Pieninck, President and CEO of CareFirst. “We’ve worked with Highmark to create a best-in-class solution, delivering access to care that addresses their needs and leads to healthier outcomes. Together, our 360° approach and service expertise with the labor population will ensure we meet individuals wherever they are on the health continuum. Union Blue provides simplicity and personalized care backed by the valuable national resources of Blue.”
“We’re excited to work with CareFirst to build a solution that draws on our deep experience and is tailored to the unique needs of this market,” said Deborah L. Rice-Johnson, president of Highmark and chief growth officer. “We’ve built a robust foundation of service and member experience for Union Blue to identify and manage a range of individual health conditions across a diverse population. As a result, we’re enabling multiple touchpoints for members to help lead to positive health outcomes.”
Union Blue offers transformative health insurance administration services for the Labor marketplace including:
Dedicated service to meet the targeted needs of labor unions and their members;
Simplicity through national healthcare benefit products to improve the overall customer experience;
Value of Blue benefits tapping nationally-recognized services at a local level with access to more than 1.7 million providers.
Union Blue, which will be available in the market in 2022, features enhanced member care services, including a team of nationwide service advocates and registered nurses to provide personalized, easy-to-understand assistance. This solution is supported by robust technology and an integrated data platform for seamless coordination and management of care across the continuum of members’ healthcare needs.
About Highmark Inc.
One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of more than 6 million members in Pennsylvania, Delaware, West Virginia and Western and Northeastern New York. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.
About CareFirst of Maryland, Inc. In its 83rd year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit healthcare company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.4 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2019, CareFirst invested $43 million to improve overall health and increase the accessibility, affordability, safety and quality of healthcare throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at www.carefirst.com or follow us on Facebook, Twitter, LinkedIn or Instagram.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies. This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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