Highmark Launches Updated Website to Improve User Experience
Tuesday, May 26, 2020
Highmark launches updated website to improve user experience
PITTSBURGH (May 26, 2020) — Highmark launched a refreshed version of Highmark.com to provide a more user-friendly experience for online visitors. The new site serves as a digital front door to Highmark resources for all customers — groups, individuals, families, Medicare, employers and producers. Instead of searching multiple sites for relevant information, customers can visit one URL and find everything they need clearly laid out within the updated website.
“This new version of Highmark.com was crafted with our customers at the center of the design,” said Stacy Byers, vice president, Customer Experience, Highmark Health. “Our main goal was to solve existing paint points for customers and create a space where they can quickly and easily find all the information they need, in one website visit.”
Highmark.com supports more than 100,000 visitors per quarter. By integrating Highmark webpages on niche topics like Children’s Health Insurance Program (CHIP) or e-billing into this refreshed Highmark.com site, we created a single hub of information and anticipate visitor numbers will increase significantly.
Currently, a new tab will open for users seeking information on narrowly focused topics. The next phase of this refresh focuses on building all that information and functionality into Highmark.com so users can stay in one tab and accomplish everything they need. The latest version of Highmark.com is only the first of many planned updates to the site. We are actively listening to customer feedback and continuously updating to build a better experience.
Now, Highmark.com automatically fits to a visitor’s screen size — shifting formats to accommodate users on desktop and laptop computers, as well as smart phones and tablets. The new site dwindles options that populate when searching online for our business, and redirects all inquiries first to Highmark.com. Our homepage was redesigned so visitors can easily find where they need to click when searching for particular information.
“We understand that many of our customers are avid technology users and expect navigating our website to be simple, quick and informative,” continued Byers. “We operate with a ‘customer first’ mentality and are continuing to listen to users to ensure we are creating a resource that fulfills their needs and expectations.”
About Highmark Inc. Highmark Inc. and its health insurance subsidiaries and affiliates collectively are among the ten largest health insurers in the United States and comprise the fourth-largest Blue Cross and Blue Shield-affiliated organization. Highmark Inc. and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5 million members and hundreds of thousands of additional members through the BlueCard® program. Its diversified businesses serve group customer and individual needs across the United States through dental insurance, vision care and other related businesses. Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies. This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
Enter your ZIP code so we can show you personalized information.