Wellness and care management solutions recognized for innovation
PITTSBURGH (April 4, 2022) — Highmark Blue Cross Blue Shield/Highmark Blue Shield were recently recognized with a 2021 Brand Excellence Award from the national Blue Cross Blue Shield Association (BCBSA).
The annual Brand Excellence Awards honor Blue Cross and Blue Shield Plans and are given in recognition of the efforts of Blue Cross Blue Shield Plans in building brand strength and providing superior customer service, solid financial performance and enrollment growth.
Highmark earned the Brand Excellence Award for Brand Innovation for enhancing its portfolio of Well360 solutions, Highmark’s suite of wellness and care management programs offered to employer group customers.
In 2019, Highmark upgraded two of its Well360 solutions, Well360 Connect and Well360 Focus, by adding artificial intelligence-driven technology, customizable communications capabilities, expansion of multidisciplinary care teams, and embedded digital solutions for proactive member outreach.
Well360 Focus provides a targeted solution that identifies and treats chronic conditions. This platform is chosen by many employers that want to address prevalent, recurring health conditions within their employee populations. Well360 Connect as a comprehensive, one-stop platform that makes the health care experience as seamless as possible and delivers a differentiated member experience by integrating a dedicated customer service advocate team with a multidisciplinary clinical care and wellness team.
By 2021, Highmark was able to measure the results, and compared to its standard care management solutions, members in the Well360 Connect program were 10 times more likely to actively participate in a care management or wellness program. These members also had an average total cost of care that was lower than members in standard care management solutions.
Members in the Well360 Focus program were seven times more likely to actively participate in a care management or wellness program, with an average total cost of care also lower than members in standard programs.
BCBSA recognized Highmark for these innovations, acknowledging that they have provided members with a frictionless experience, eliminated barriers to care and provided customized solutions that have lowered costs and improved outcomes.
About Highmark Inc. One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of more than 6 million members in Pennsylvania, Delaware, West Virginia and New York. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies. This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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