I. Information Collected Online
How you use the Highmark website will determine whether or not we need to collect information from you and how much information we collect. For many features, we do not require any information on who you are or ask questions about you. For some of our features, we need to either verify your identity through a login process, or collect sufficient information from you to provide the service of that feature.
B. Email, product inquiry
Highmark invites Users to send secure messages to Highmark regarding website accounts or Highmark's products or services. Highmark does not disclose secure messages to any non-affiliated third parties. The information provided through the use of these secure messages and feedback forms will be used by Highmark representatives or other appropriate third parties who need to view this information to respond to the inquiry.
Highmark has established an online communications service for certain members to contact their physician's office regarding certain requests, such as a referral or prescription renewal. Other members also have the ability to discuss medical issues online with health coaches through the Blues On Call feature. Messages sent by or to members who choose to use these online services will be recorded in transaction logs, which may be reviewed to monitor the overall effectiveness of the services and the responsiveness of the physicians and health coaches.
Highmark also invites Users to send emails and access products and services from non-related service providers through links on the Highmark pages. Users should also review the privacy polices contained on these websites for information regarding how the service providers use the information.
A cookie is a small piece of information about an Internet session that may be created when an individual accesses a website.
Cookies can contain a variety of information, including the name of the website that issued them, where on the site the User visited, passwords, and even User names and credit card numbers that have been supplied via forms. Note that most Web browsers can be modified by the User to prevent cookies from being attached to the User.
II. Use of Information Collected Online
Highmark does not sell your non-public personal information to anyone.
All information submitted by any individual to Highmark may be retained to provide a record of such communications and to comply with any applicable legal and/or regulatory requirements and may be verified for accuracy. In addition:
Highmark uses any information submitted by you on the Highmark sites as well as information submitted by you on sites of non-related service providers that are linked to Highmark to provide improved customer service, to provide relevant health care related information, to provide information regarding general health topics, to provide website updates, news, event notices and announcements, to update information we have about you and/or your group, and to monitor the effectiveness of our online services. In some cases, Highmark may use such information to provide you with access to information on products, programs and services offered by Highmark or our diversified businesses.
If you receive e-mail updates, news, announcements and/or special notices from Highmark websites, Highmark uses the name, demographic, e-mail and other contact information you supply to provide those updates, news, announcements and notices through its own facilities or those of a contracted service supplier. You may remove yourself from these mailings at any time by following the removal instructions included in all such messages. Your e-mail address and other contact information will be used only for Highmark-related mailings and will not be given, sold or rented to any other party for any other use without your prior approval.
Information may also be "cleansed" by Highmark (stripped of any information which could identify you personally, such as your name or e-mail address), aggregated with other data, and used for general research, classification purposes, marketing, or other purposes without permission, but only in non-individually identifiable forms.
III. Access to Information Collected Online
Certain Highmark employees may be provided with information regarding Users in order to respond to the individual's needs and provide requested information regarding specific products or services. Certain employees will also be provided with information regarding Users in order to administer their or their group's benefit programs and to monitor the effectiveness of the online services. Highmark employees are required, by written confidentiality statements, corporate policies, and state or federal laws or regulations to maintain the confidentiality of personal information and to use strict standards of care in handling the information. Employees who do not conform to these confidentiality requirements are subject to disciplinary sanctions that may include dismissal.
B. Highmark diversified businesses
Highmark may disclose personal information of its Users collected through its websites as permitted by law to diversified businesses along with non-related service providers that assist Highmark in meeting the needs of its customers.
Information collected by diversified businesses may also be shared with Highmark as permitted by law. All such information will be disclosed to respond to the individual's needs and to provide information about products or services offered by or through Highmark, Highmark's diversified businesses, and the non-related service providers. Personal information is treated with the same standards of confidentiality that Highmark applies to other confidential information. Highmark's diversified businesses are subject to Highmark's corporate policies regarding privacy and confidentiality and Highmark's non-related service providers and Business Associates are legally bound by contract to employ at least the same strict standards of confidentiality as employed by Highmark.
C. Third parties
Other than as set forth above, Highmark does not transmit any personal information collected through its websites to any third party without the permission of the individual. Personal information may be transmitted, however, if there is a specific need to complete a transaction requested by the individual. Health plan administrators will have access to online enrollment applications, but not to other personal information collected online by Highmark.
D. Online communication services
Highmark has access to messages sent by or to members who choose to use any online communications services (e.g. Blues On Call). Highmark will not release the content of specific messages to any third party without the member's consent, unless permissible or required under applicable state or federal law.
IV. Compliance Assurance
Highmark uses commercially reasonable computer security technology selected and implemented to provide adherence to the security and privacy policies described in this online posting. Although we make reasonable efforts to protect your information from unauthorized use or alteration, you should be aware there is always some risk in sending information over the Internet.
B. Account access
Consistent with the requirements set forth under certain state and federal laws, Highmark grants access to personal information only to those employees, diversified businesses and third parties as required to provide healthcare products and services, or as you permit. All such employees, diversified businesses and third parties are subject to privacy policies, at least as restrictive as the policy described in this online document.
C. Internal compliance program
D. Questions and concerns
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