Highmark Health makes all reasonable efforts to abide by the GDPR when required. That includes our affiliates and subsidiaries, as applicable. Personal data received from the EU and processed by Highmark Health is safeguarded in a manner similar to how protected health information is safeguarded under the Health Insurance Portability and Accountability Act (HIPAA).
The GDPR requires that personal data from the EU/European Economic Area (EEA) be treated with special protection. It also provides EU/EEA-based individuals (defined as "Data Subjects" under the GDPR) with certain individual rights with respect to their personal data. These Data Subject rights include:
We will make reasonable attempts to accommodate requests by Data Subjects to exercise the rights listed above. Where necessary, we have implemented compliance measures, including internal data protection policies and maintaining documentation on our processing activities. We have also appointed a Data Protection Officer in accordance with GDPR requirements.
In order to inform Data Subjects and enable the exercise of rights under the GDPR, we are making the following disclosures about personal data processing subject to the GDPR (this “GDPR Statement”). For purposes of this GDPR Statement, references to “we,” “us,” or “our” mean Highmark Health and its affiliates as applicable, and references to “you” and “your” mean the Data Subject.
We use personal data for three general purposes: to provide medical care and advice, for insurance and health benefits administration, and for related administrative and corporate affairs (collectively, the “Services”).
The medical care purposes include but are not limited to: providing evaluation and treatment, consulting or coordinating with other providers of care, conducting quality assessment and improvement activities, and maintaining your medical records.
Insurance and health benefits administration purposes include but are not limited to: enrolling members for coverage, processing claims and sending explanations of benefits, responding to coverage-related questions, providing care management and wellness programs, reporting financial and other data to our clients, and conducting fraud prevention.
Our administrative and corporate affairs purposes include but are not limited to: accepting and processing applications for employment or similar workforce affiliation (e.g., internships), maintaining personnel and employment-related records, conducting client billing activities, and developing and marketing new products and services.
Members of our workforce receive personal data in connection with our provision of the Services to you. In addition, we share personal data as necessary with certain third parties who contract with us to assist in the delivery of Services. We also share personal data with clients (e.g., group health plan customers) and some of their vendors as necessary and appropriate to conduct business activities.
Generally, we store personal data for as long as is necessary to provide the Services, and for a reasonable retention period in accordance with applicable law and industry standards. Our usual storage period is seven (7) years, unless dictated otherwise by legal requirements and/or our corporate policies.
You have the right at any time to exercise your Data Subject rights, including the right to: request access to and correction or erasure/deletion of personal data that we hold, request restriction of processing of your personal data, and obtain and possess data about you (portability). Your full list of rights is reflected above. If you would like to exercise any of these rights, please send a written request to our Data Protection Officer at the address listed below. Not all requests can be granted. If your request is denied, you will be provided with the reason for the denial.
We collect consent for processing personal data of EU/EEA-based individuals. You have the right to withdraw consent at any time. You must withdraw your consent in writing, addressed to the Data Protection Officer listed below. In order to ensure timely and accurate fulfillment of your withdrawal, you must include your name, address, your Member Identification Number (if the withdrawal is directed to Highmark Inc. concerning your health insurance coverage), and the specific processing activity(ies) for which you no longer consent. Withdrawing consent will not affect the lawful processing activity(ies) that took place previously based upon the consent you provided before the withdrawal.
You have the right to file a complaint with the appropriate data protection authority in the EU/EEA.
We may receive personal data from you, from your providers of medical care, from your employer, and from other third parties in connection with the provision of Services. We need to process your personal data, such as name, address, and medical and insurance information, regardless of who provides it, in order to provide the Services described above and to carry out lawful business operations.
We may use automated decision-making processes and profiling in the performance of our insurance and health plan administration contracts. For example, claims processing is primarily an automated process. We use profiling to help identify individuals who could benefit from care and case management, medical and prescription management, and other programs or wellness initiatives offered as part of the health benefits contract. We also use profiling to identify opportunities for communication with you about various programs, offerings, or important notices.
All personal data processing occurs in the United States.
If we intend to process personal data for a purpose other than the original reason(s) for which we collected the personal data, we will inform you prior to that additional processing. We will provide you with information on the new purpose(s), and any further relevant information, to the extent that you do not already possess such information.
Depending upon the engagement and purpose of personal data processing, Highmark Health and its affiliates, as applicable, are either the “Controllers,” “Processors,” or, in some cases, “Sub-Processors,” as defined under the GDPR.
Our address is 120 Fifth Avenue, Suite 2114, Pittsburgh, PA 15222. Our Data Protection Officer can be reached in writing at Highmark Health, Attn: Data Protection Officer, 120 Fifth Avenue, Suite 2114, Pittsburgh, PA 15222, or via email at firstname.lastname@example.org.
Last revised: April 2021.
Highmark is a registered mark of Highmark Inc. © 2022 Highmark Inc., All Rights Reserved.
Highmark Blue Cross Blue Shield serves the 29 counties of western Pennsylvania and 13 counties of northeastern Pennsylvania. Highmark Blue Shield serves the 21 counties of central Pennsylvania and also provides services in conjunction with a separate health plan in southeastern Pennsylvania. Highmark Blue Cross Blue Shield West Virginia serves the state of West Virginia plus Washington County. Highmark Western and Northeastern New York Inc., serves eight counties in Western New York under the trade name Highmark Blue Cross Blue Shield of Western New York and serves 13 counties in Northeastern New York under the trade name Highmark Blue Shield of Northeastern New York. Each of these companies is an independent licensee of the Blue Cross Blue Shield Association. Blue Cross, Blue Shield and the Blue Cross and Blue Shield symbols are registered marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration.
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