Press Releases

Friday, October 13, 2023

Highmark BCBS lights up Sunday Night Football at Highmark Stadium

  • 65,000 Fans to Receive CrowdSync Synchronized LED Wristbands

Buffalo, N.Y. (October 13, 2023) — Buffalo Bills fans attending this Sunday’s home game vs. the New York Giants will enjoy an in-game experience never seen before with “Highmark Stadium Sunday Night Lights”. A stunning interactive pregame show will light up the crowd using CrowdSync LED wristbands, as part of Highmark Blue Cross Blue Shield and the Bills’ partnership.

To make the most of the experience, representatives from the company recommend that ticketholders are in their seats by 8 p.m. Gates to the Stadium open at 6:20 p.m. and kickoff against the Giants is scheduled for 8:20 p.m.

65,000 ticketholders will be handed wristbands at their seats that will make them part of an ongoing LED light show. The show begins at pregame and then continues throughout the game at halftime and at key moments, such as touchdowns.

“We’re thrilled to bring our community of Bills fans together through this unique gameday experience,” said Christian LoGrasso, Director, Brand Strategy and Activation. “It symbolizes the connections and community that is so pervasive within our Bills Mafia fanbase and so important to our health and well-being. We thank the Bills for partnering with us on this program and the passionate fans who will help bring Highmark Stadium to light.”

Additional details about the experience will be shared with ticketholders via email, and fans can expect an instructional video on how to use the wristbands from Steve Tasker on both the Buffalo Bills and Highmark Blue Cross Blue Shield’s social channels.

“Our Bills fans create an unmatched game atmosphere with their tremendous and valued support of our team, and this amazing light show will be a unique and exciting part of our primetime game,” said Jeff Matthews, Vice President, Media and Content.  “We are proud to partner with Highmark to enhance the Fan Experience and light up the stadium like we’ve never seen before.”

About Highmark Blue Cross Blue Shield of Western New York
Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community. 

For more information, contact

Kyle Rogers