Joseph Haddock is the Segment President for Eastern Pennsylvania which includes Highmark Blue Cross Blue Shield in the Northeast Pennsylvania market and Highmark Blue Shield in the Central Pennsylvania market.
In this role, Mr. Haddock is responsible for the overall performance of Highmark's commercial clients while developing and implementing strategic objectives to grow membership and maintain positive operating margin. He also serves as a primary liaison with community stakeholders, business partners, and advisory boards throughout the region.
Joe has over 25 years of leadership and sales experience in the health care industry focusing on revenue and membership growth, distributional channel development, product and program execution, strategic partnership development, and market expansion.
Prior to joining Highmark in June 2022, Joe served in various leadership positions over a 20+ year career with Geisinger Health Plan including Chief Sales Officer. More recently, he served as Executive Vice President and Chief Revenue Officer for Homestead Smart Health Plans.
Throughout his career, Joe has delivered results and served as a champion for enhancing the member experience, increasing adoption and engagement of population health management programs, developing cost containment solutions, and enhancing employee engagement and workplace culture.
Joe earned his bachelor's degree in business administration from Bucknell University and his master's degree in health administration from the University of Scranton. In 2023, he graduated from Leadership Harrisburg, Executive Leadership Series.
Thought Leadership Topics:
Payer Provider Partnerships
Population Health Management
Distribution Channel Development
Member Engagement and Experience
Current Board of Director Affiliations Include:
Director, Greater Wyoming Valley Chamber of Business and Industry
Director, Greater Wilkes-Barre Industrial Fund
President, Director and Chair, First Priority Health
President, Director and Chair, First Priority Life Insurance Company
President & Chair, HM Centered Health Inc.
The Pennsylvania State System of Higher Education Foundation Board of Directors
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.
This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal.
®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company.
PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418.
Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield.
West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card.
Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield.
Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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