Joseph Haddock is the Market President for Eastern Pennsylvania which includes Highmark Blue Cross Blue Shield in the Northeast Pennsylvania market and Highmark Blue Shield in the Central Pennsylvania market.
In this role, Mr. Haddock is responsible for the overall performance of Highmark's commercial clients while developing and implementing strategic objectives to grow membership and maintain positive operating margin. He also serves as a primary liaison with community stakeholders, business partners, and advisory boards throughout the region.
Joe has over 25 years of leadership and sales experience in the health care industry focusing on revenue and membership growth, distributional channel development, product and program execution, strategic partnership development, and market expansion.
Prior to joining Highmark in June 2022, Joe served in various leadership positions over a 20+ year career with Geisinger Health Plan including Chief Sales Officer. More recently, he served as Executive Vice President and Chief Revenue Officer for Homestead Smart Health Plans.
Throughout his career, Joe has delivered results and served as a champion for enhancing the member experience, increasing adoption and engagement of population health management programs, developing cost containment solutions, and enhancing employee engagement and workplace culture.
Joe earned his bachelor's degree in business administration from Bucknell University and his master's degree in health administration from the University of Scranton.
Highmark Blue Cross Blue Shield serves the 29 counties of western Pennsylvania and 13 counties of northeastern Pennsylvania. Highmark Blue Shield serves the 21 counties of central Pennsylvania and also provides services in conjunction with a separate health plan in southeastern Pennsylvania. Highmark Blue Cross Blue Shield West Virginia serves the state of West Virginia plus Washington County. Highmark Blue Cross Blue Shield Delaware serves the state of Delaware. Highmark Western and Northeastern New York Inc., serves eight counties in Western New York under the trade name Highmark Blue Cross Blue Shield of Western New York and serves 13 counties in Northeastern New York under the trade name Highmark Blue Shield of Northeastern New York. Each of these companies is an independent licensee of the Blue Cross Blue Shield Association. Blue Cross, Blue Shield and the Blue Cross and Blue Shield symbols are registered marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration.
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