President Highmark Health Plan
Gustavo (Gus) Giraldo is a transformational executive with a proven track record of leading growth, operational excellence and culture change across domestic and international health care organizations. As president of Highmark Health Plan, Giraldo leads an organization committed to creating remarkable health experiences for its nearly 8 million members in Pennsylvania, Delaware, Western and Northeastern New York, and West Virginia.
During his career, Giraldo has led large-scale health insurance operations and driven strategic transformations across commercial, behavioral health, specialty, and government health care markets. He has launched and expanded health insurance businesses internationally, led complex operating models, and helped organizations improve performance while maintaining a sharp focus on outcomes.
Giraldo joined Highmark in 2026 with more than 30 years of health care and insurance leadership experience. Most recently, he served as Senior Vice President of Individual and Family Plans at Aetna, a CVS Health company. Previously, he held executive leadership roles with Magellan Health, Centene Corporation, and Cigna Healthcare.
Giraldo earned a bachelor’s degree in mathematics and insurance from Florida State University and an MBA from The Wharton School at the University of Pennsylvania. He is a member of the American Academy of Actuaries. Giraldo has served as a chapter president of the Juvenile Diabetes Research Foundation.
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Highmark is a registered mark of Highmark Inc. © {currentyear} Highmark Inc., All Rights Reserved.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.
Highmark Blue Cross Blue Shield and Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. Highmark Wholecare offers HMO plans with a Medicare Contract. Enrollment in these plans depends on contract renewal. Highmark Health Options Duals offers HMO plans with a Medicare Contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.
The following entities, which serve the noted regions, are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life Insurance Company, Highmark Care Benefits Inc., Highmark Senior Health Company, or Gateway Health Plan, Inc. d/b/a Highmark Wholecare. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company, Highmark Senior Health Company, or Gateway Health Plan, Inc. d/b/a Highmark Wholecare. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield or Highmark BCBSD Health Options Inc. d/b/a Highmark Health Options. Highmark Health Options Duals is offered by Highmark Blue Cross Blue Shield. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company, Highmark Senior Solutions Company, or Highmark Health Options West Virginia Inc. d/b/a Highmark Health Options and Highmark Blue Cross Blue Shield. Highmark Health Options Duals is offered by Highmark Blue Cross Blue Shield. Visit https://www.highmarkbcbswv.com/networkaccessplan to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.