Edward Shellard, DMD, is president and CEO of United Concordia Dental, a subsidiary of Highmark Inc. Prior to joining United Concordia, Dr. Shellard served as chief dental officer at Carestream Dental where he led the company's advanced research, regulatory affairs, quality assurance and environmental health and safety efforts. He also held chief commercial officer and chief marketing officer roles in his 14-year tenure with the company, overseeing global sales, marketing and business development efforts.
Before Carestream Dental, Dr. Shellard served as president and CEO of Dental Technologies Inc., a dental laboratory consortium based in Dublin, California. He also held various senior management positions, including president, during his more than 10 years at the Kerr Corporation, one of the oldest dental products companies in the world. While there, he gained experience in clinical affairs, business development, research and marketing, and was instrumental in the acquisition and integration of numerous companies.
Dr. Shellard began his career as a general dentist and ran a practice from 1987 to 1994 in Rochester, N.Y. He also served as an adjunct associate professor at the Loma Linda University School of Dentistry in California from 1996 to 2002.
He holds a Bachelor of Arts from Ohio Wesleyan University, a Doctor of Medicine in Dentistry from Case Western Reserve University and a Master of Business Administration from Pepperdine University. Additionally, Dr. Shellard is a member of several professional organizations, including the American Dental Association, International Association for Dental Research, American Association for Dental Research (AADR), Academy of Dental Materials and Academy of General Dentistry, and served as the president of the Dental Materials Group of the AADR.
He was appointed president in April 2022.
Thought Leadership Topics:
Identifying and addressing oral health disparities: Ensuring members have access to care and partnering with like-minded organizations to promote the connection between oral health and overall health
Enhancing the customer experience: Leveraging technology to provide the right information at the right time for all customer segments and developing products and services that deliver value and address the personalized needs of all customer segments
Highmark Blue Cross Blue Shield serves the 29 counties of western Pennsylvania and 13 counties of northeastern Pennsylvania. Highmark Blue Shield serves the 21 counties of central Pennsylvania and also provides services in conjunction with a separate health plan in southeastern Pennsylvania. Highmark Blue Cross Blue Shield West Virginia serves the state of West Virginia plus Washington County. Highmark Blue Cross Blue Shield Delaware serves the state of Delaware. Highmark Western and Northeastern New York Inc., serves eight counties in Western New York under the trade name Highmark Blue Cross Blue Shield of Western New York and serves 13 counties in Northeastern New York under the trade name Highmark Blue Shield of Northeastern New York. Each of these companies is an independent licensee of the Blue Cross Blue Shield Association. Blue Cross, Blue Shield and the Blue Cross and Blue Shield symbols are registered marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration.
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