Highmark Bright Blue Futures’ Community Health efforts go well beyond clinical services, important as they are. Reducing health inequities and disparities among our targeted populations through novel solutions and strong partnerships go a long way toward reversing societal trends and lifting up those in need.
Our strategy is supported by five pillars that each play an important role in promoting the wellbeing of all: Access to Care, Economic Stability for Individuals and Families, Social and Community Context, Education Access, and Neighborhood and Built Environment. When we advance each of these areas in a given community, healthcare outcomes improve in kind.
Access to Care
Highmark Bright Blue Futures strives to ensure that everyone in our communities, regardless of their location, income, or other factors, has equitable access to preventative care, disease-specific support, and health literacy programs. Learn how we achieve our overall community health goals, and ultimately lead to a healthier, more equitable society.
We work to reduce the hardships that keep people from achieving financial security, such as food insecurity, housing instability, and unemployment. By uplifting communities to a more equitable status with their neighbors, and provide them with opportunities that they may not have had otherwise.
Our programs related to physical activity and social connections encourage individuals to improve their health and quality of life through regular physical activity, and to seek out relationships that nurture their emotional, psychological and physical wellness, and growth.
Through training and educational opportunities in healthcare and medical fields, as well as providing scholarships to higher education programs, Highmark Bright Blue Futures is dedicated to helping students gain the skills and knowledge they need to pursue and achieve their career goals.
The built environment plays a crucial role in the health and safety of communities. Beyond just providing physical spaces, the built environment can be used to create programs and resources that can help to address issues that have a direct impact on the physical, mental, and emotional health of community members.
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies. This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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