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Highmark West Virginia teams up with West Virginia Black Bears for Ks for Kids program

All proceeds go to Variety the Children's Charity.

Highmark Blue Cross Blue Shield West Virginia

PARKERSBURG, W.Va. (June 20, 2016) — Highmark Blue Cross Blue Shield West Virginia announced today that as part of its annual Ks for Kids program, the company will donate $5 to Variety the Children's Charity for every strikeout thrown by a West Virginia Black Bears pitcher at Monongalia County Ballpark this season.

"Through Ks for Kids, Highmark West Virginia and the West Virginia Black Bears have the opportunity to spotlight a program in West Virginia that is making a difference in the lives of our children," said Highmark West Virginia President Fred Earley. "Our support of Variety the Children's Charity will help children with disabilities access services and programs that will enable them to have a greater quality of life."

Variety the Children's Charity enables children with disabilities to live life to the fullest through programs and services that allow children to gain the freedom to be active, involved and accepted throughout 50 counties in West Virginia and Pennsylvania. Through its "My Bike" program, Variety provides adaptive bikes that are individually customized for kids with disabilities, so they can experience the joy, freedom and belonging that is created through riding a bike. Since 2012, more than 1,100 adaptive bikes have been sponsored for eligible children. Variety is currently accepting applications for the program.

"Variety the Children's Charity is honored to be the beneficiary of this year’s Ks for Kids," said Charles LaVallee, CEO, Variety. "It is only through the sincere support of community partners like Highmark and the West Virginia Black Bears that Variety has been able to impact children with disabilities and give them opportunities to discover the possibilities for their own lives."

"The Black Bears are thrilled to be partnering with two great organizations in Variety the Children's Charity and Highmark West Virginia for the Ks for Kids program all season long at Monongalia County Ballpark," said Matthew Drayer, general manager, West Virginia Black Bears. "It is a great opportunity to spread the word on a fabulous cause."

About Highmark Blue Cross Blue Shield West Virginia

Highmark Blue Cross Blue Shield West Virginia serves approximately 290,000 members through the company's health care benefits business and hundreds of thousands of additional members through the Blue Card program. With offices in in Parkersburg, Charleston and Wheeling, it employs more than 750 people. Highmark West Virginia is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit

For more information, contact:
Kristy Cramlet
Highmark West Virginia