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Highmark Helps Individuals Think and Act On Behalf of Their Heart's Health

Highmark Inc.

PITTSBURGH (Feb. 12, 2016) — Launching this Valentine's weekend, the first phase of Highmark's new heart health advertising campaign encourages individuals across western Pennsylvania to ask themselves "What The Heart Wants." The multi-faceted, multi-platform campaign takes a light touch on a serious subject, focusing attention once again on how people can strengthen their heart, and helping them do so.

"To begin sharing our love for all things heart, we will be handing out red heart-shaped balloons in Pittsburgh over Valentine's weekend and asking recipients to share what their heart wants," explained Cindy Donohoe, Highmark's senior vice president of marketing. "Take a balloon and take a picture. If you use @Highmark with the hashtag #WhatTheHeartWants on social media, we'll donate $1 to the American Heart Association."

Balloon distribution locations and times are listed below.

"No balloon, no problem. You can still help us advocate for heart health. Spread the word on social media and talk to your friends and family," said Donohoe. "Highmark members have access to blood pressure checks and cholesterol screenings and work with health coaches to develop healthy lifestyles. We all need to know what our hearts want to be healthy."

To that aim, Highmark is presenting, Highmark Heart — Wake Up, Warm Up, a four-episode, two-minute segment on local Pittsburgh CBS affiliate KDKA-TV sharing healthy heart tips. A cardiac specialist from Allegheny Health Network and a Highmark fitness instructor will share achievable steps viewers can take at home to achieve a heart healthy lifestyle. Highmark Heart — Wake Up, Warm Up airs on KDKA-TV, Sundays at 9:10 a.m. starting Valentine's Day and on Feb. 16 on KDKA-TV's Morning News on The CW. To learn more about heart health, visit www.AllforHealth.com.

#WhatTheHeartWants balloons will be at the following locations:

Date Time Location
Saturday, Feb. 13 2 p.m. – 8 p.m. South Hills Village mall
Sunday, Feb. 14 2 p.m. - 6 p.m. Monroeville Mall
Sunday, Feb. 14 6:45 p.m. – 8 p.m. Market Square

About Highmark Inc.

Highmark Inc. is among the ten largest health insurers in the United States and is the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.3 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.

For more information, contact:
Wendy Morphew
Highmark Health
412-544-3616
Wendy.Morphew@highmarkhealth.org