Highmark Bright Blue Futures’ Community Health efforts go well beyond clinical services, important as they are. Reducing health inequities and disparities among our targeted populations through novel solutions and strong partnerships go a long way toward reversing societal trends and lifting up those in need.
Our strategy is supported by five pillars that each play an important role in promoting the wellbeing of all: Access to Care, Economic Stability for Individuals and Families, Social and Community Context, Education Access, and Neighborhood and Built Environment. When we advance each of these areas in a given community, healthcare outcomes improve in kind.
Access to Care
Highmark Bright Blue Futures strives to ensure that everyone in our communities, regardless of their location, income, or other factors, has equitable access to preventative care, disease-specific support, and health literacy programs. Learn how we achieve our overall community health goals, and ultimately lead to a healthier, more equitable society.
We work to reduce the hardships that keep people from achieving financial security, such as food insecurity, housing instability, and unemployment. By uplifting communities to a more equitable status with their neighbors, and provide them with opportunities that they may not have had otherwise.
Our programs related to physical activity and social connections encourage individuals to improve their health and quality of life through regular physical activity, and to seek out relationships that nurture their emotional, psychological and physical wellness, and growth.
Through training and educational opportunities in healthcare and medical fields, as well as providing scholarships to higher education programs, Highmark Bright Blue Futures is dedicated to helping students gain the skills and knowledge they need to pursue and achieve their career goals.
The built environment plays a crucial role in the health and safety of communities. Beyond just providing physical spaces, the built environment can be used to create programs and resources that can help to address issues that have a direct impact on the physical, mental, and emotional health of community members.
Highmark Blue Cross Blue Shield serves the 29 counties of western Pennsylvania and 13 counties of northeastern Pennsylvania. Highmark Blue Shield serves the 21 counties of central Pennsylvania and also provides services in conjunction with a separate health plan in southeastern Pennsylvania. Highmark Blue Cross Blue Shield West Virginia serves the state of West Virginia plus Washington County. Highmark Blue Cross Blue Shield Delaware serves the state of Delaware. Highmark Western and Northeastern New York Inc., serves eight counties in Western New York under the trade name Highmark Blue Cross Blue Shield of Western New York and serves 13 counties in Northeastern New York under the trade name Highmark Blue Shield of Northeastern New York. Each of these companies is an independent licensee of the Blue Cross Blue Shield Association. Blue Cross, Blue Shield and the Blue Cross and Blue Shield symbols are registered marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration.
This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. This website does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
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