Lori Schoonmaker is Senior Vice President of National Markets at Highmark Health Plan.
In this role, Ms. Schoonmaker has accountability for overseeing Highmark Inc.’s national market sales, retention and policy for 1.6 million Highmark members and over $1B in revenue.
As a member of Highmark’s Commercial Markets executive leadership team, she has accountability for the national P&L business segment and oversees a diverse staff with responsibilities for strategy, new sales, client retention, administration, nationwide consultant relations, clinical strategy and sales, as well as pre-sale activities, including revenue and pricing strategy and value creation.
Representing the 5th largest Blue Plan’s national business segment, Lori’s team strategically manages not only relationships with over 170 national plan sponsors but also leads existing and evolving partnerships with other Blue Cross Blue Shield Plans focused on national business, diversified offerings, persistency, profitability, growth and competitive market position.
Her areas of expertise include engaging leadership, Commercial sales, market dynamics, strategy, pricing and industry partnerships.
Lori earned a Bachelor of Science degree from Ohio University in Business and Communication.
She is a graduate of the Duquesne University’s Women’s Executive Leadership Program.
Current Board of Director affiliations include:
Consortium Health Plans Board
Chairman, Market Requirements Committee, CHP Board of Directors
National Client Advisory Council, Blue Cross Blue Shield Association
Thought Leadership Topics:
Optimizing industry partnerships in an evolving and complex market
Boosting solutions for strategic plan sponsors
Commercial Market and enterprise strategy development
All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration and/or to one or more of its affiliated Blue companies.
This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal.
®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company or Highmark Senior Health Company.
PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418.
Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield.
West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company or Highmark Senior Solutions Company. Visit our website to view the Access Plan required by the Health Benefit Plan Network Access and Adequacy Act. You may also request a copy by contacting us at the number on the back of your ID card.
Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield.
Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.
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