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Lori Schoonmaker is Senior Vice President of National Markets at Highmark Health Plan.
In this role, Ms. Schoonmaker has accountability for overseeing Highmark Inc.’s national market sales, retention and policy for 1.6 million Highmark members and over $1B in revenue.
As a member of Highmark’s Commercial Markets executive leadership team, she has accountability for the national P&L business segment and oversees a diverse staff with responsibilities for strategy, new sales, client retention, administration, nationwide consultant relations, clinical strategy and sales, as well as pre-sale activities, including revenue and pricing strategy and value creation.
Representing the 5th largest Blue Plan’s national business segment, Lori’s team strategically manages not only relationships with over 170 national plan sponsors but also leads existing and evolving partnerships with other Blue Cross Blue Shield Plans focused on national business, diversified offerings, persistency, profitability, growth and competitive market position.
Her areas of expertise include engaging leadership, Commercial sales, market dynamics, strategy, pricing and industry partnerships.
Lori earned a Bachelor of Science degree from Ohio University in Business and Communication.
She is a graduate of the Duquesne University’s Women’s Executive Leadership Program.
Current Board of Director affiliations include:
Thought Leadership Topics:
Highmark is a registered mark of Highmark Inc. © 2022 Highmark Inc., All Rights Reserved.
Highmark Blue Cross Blue Shield serves the 29 counties of western Pennsylvania and 13 counties of northeastern Pennsylvania. Highmark Blue Shield serves the 21 counties of central Pennsylvania and also provides services in conjunction with a separate health plan in southeastern Pennsylvania. Highmark Blue Cross Blue Shield West Virginia serves the state of West Virginia plus Washington County. Highmark Western and Northeastern New York Inc., serves eight counties in Western New York under the trade name Highmark Blue Cross Blue Shield of Western New York and serves 13 counties in Northeastern New York under the trade name Highmark Blue Shield of Northeastern New York. Each of these companies is an independent licensee of the Blue Cross Blue Shield Association. Blue Cross, Blue Shield and the Blue Cross and Blue Shield symbols are registered marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. All references to “Highmark” in this document are references to the Highmark company that is providing the member’s health benefits or health benefit administration.
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