Press Releases

Wednesday, October 25, 2017

I've Met Someone Online... My Doctor! Highmark launches innovative "Doctor Match" digital experience to help consumers find the right doctor

PITTSBURGH, Pa. (Oct. 25, 2017) — We've all seen the ads for the online dating services featuring people who met through the internet or a mobile app and got married. And according to a Pew Research Center poll, online dating has increased from just a handful of Americans trying it in 2005 to about 50 million American adults today who have tried online dating sites or mobile dating apps.

"At Highmark, we've also seen that our members use online tools to look for reviews, ratings and other information on doctors," said Charles DeShazer, M.D., chief medical officer for Highmark. "But switching to a new doctor and transferring your medical records can be a daunting task — 40 percent of people say it's a hassle to switch doctors. And, most consumers define 'quality' as the relationship they have with their doctor — more so than the actual care they receive."

And most doctors agree — a survey in Consumer Reporters a few years ago revealed that physicians think a long-term relationship with a doctor is essential to better patient care.

"So we got together with Allegheny Health Network (AHN) and other community providers to come up with a better way for consumers to find a doctor they are comfortable with and actually switch to that doctor," said Dr. DeShazer.

Enter "Doctor Match," a new online survey developed by Highmark and AHN that — similar to online dating — measures nearly 20 dimensions of compatibility to help consumers identify the right doctor for their unique health care philosophy and needs.

"We are social beings," said Dr. DeShazer. "Technology such as the internet and mobile apps can help us to be more social and make it easier to meet people, even doctors."

Here's how Doctor Match works: say you are looking for a PCP or OB/GYN that is accepting new patients within 10 miles of your home. Doctor Match will find those from the more than 700 participating physicians, but you can further refine the search by answering compatibility questions such as: Which one describes you most? I like a doctor who smiles and chats during my appointment. Or, The doctor should respect my time and get right to the point.

This leads to results that are more personalized than traditional doctor searches, and the whole process — the first of its kind and intelligently designed — takes less than 10 minutes.

To access Highmark Doctor Match, visit

"Best of all, after taking the quiz and finding your top match, we will help you schedule an appointment, transfer medical records, and get your first visit off to a healthy start," said Dr. DeShazer.


Highmark Inc. and its health insurance subsidiaries and affiliates collectively are among the ten largest health insurers in the United States and comprise the fourth-largest Blue Cross and Blue Shield-affiliated organization. Highmark Inc. and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5 million members and hundreds of thousands of additional members through the BlueCard® program. Its diversified businesses serve group customer and individual needs across the United States through dental insurance, vision care and other related businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit

For more information, contact:

Anthony Matrisciano
Highmark Blue Cross Blue Shield

Aaron Billger
Highmark Blue Cross Blue Shield