Thursday, March 04, 2021
PITTSBURGH (March 4, 2021) – Highmark Inc. has secured a three-year agreement to serve as the official health insurance sponsor for the Pennsylvania Interscholastic Athletics Association (PIAA). The agreement began on January 1, 2021 and extends through December 31, 2023.
As part of the agreement, Highmark Inc. will be recognized as a “presenting sponsor” for all PIAA Boys and Girls High School Championship sports at over 1,450 PIAA schools and 85 annual championship events throughout Pennsylvania. The sponsorship has the potential to reach over 350,000 student-athletes and more than 750,000 parents and team supporters.
“Highmark looks forward to extending its market presence throughout the PIAA’s 12 geographic districts across Pennsylvania. We have a long history of providing schools across Pennsylvania with top-notch health insurance and are eager to further demonstrate our support for youth sports through this sponsorship,” shared Tom Doran, Chief Operating Officer for Highmark Inc.
Allegheny Health Network, Highmark Inc.’s provider partner in western Pennsylvania, serves as the healthcare provider and sponsor for the PIAA within its service area, and provides team medical coverage for over two dozen local high schools in the Pittsburgh and Erie regions. Highmark Inc.’s sponsorship of the PIAA further demonstrates its commitment to creating a seamless, blended health experience for its members and customers.
About Highmark Inc.
One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of more than 5.6 million members in Pennsylvania, Delaware, and West Virginia. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.
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