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Consumerism Press Kit

Engaging consumers in their health: Our consumerism strategy
In the 1990s, we noticed that a significant change was under way: consumers were assuming a greater role in managing their health care. At that time, we launched our consumerism initiative, which encourages members to be proactively involved in their health care and provides them with the tools and resources they need to select a health plan, use health care services and make lifestyle choices.

The goal of our consumerism strategy is to encourage our members to be actively involved in their health care and achieve good, lifelong health.

The following are our large consumerism initiatives. These materials provide detailed information about our efforts.


Expert Biographies


For more information about consumerism or to request an interview with our experts on this issue, contact Kristin Ash at 412-544-8971 or