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Highmark Blue Cross Blue Shield supports vision screenings for at-risk youth

Highmark Blue Cross Blue Shield

Grant presented to Wilkes-Barre Association for the Blind
Katie Kemmerer (center) presents a $3,500 grant from Highmark to Sara Peperno (left) and Amy Feldman of the Wilkes-Barre Association for the Blind.

WILKES-BARRE, Pa. (July 13, 2016) — Highmark Blue Cross Blue Shield recently provided financial support to the Greater Wilkes-Barre Association for the Blind to help the organization provide vision screenings to at-risk children in Luzerne, Pike, Wayne and Wyoming Counties.

Each year, the Association for the Blind provides vision screenings for thousands of children and adults in these counties. These screenings help detect potential vision and eye health problems, often before symptoms are noticed.

According to the American Academy of Ophthalmology, early detection of treatable eye disease in children can have far-reaching implications for vision and, in some cases, general health.

With the help of a $3,500 grant from Highmark, approximately 5,000 children will now have access to these important childhood screenings.

"Good vision is essential for proper physical development and educational progress in growing children, and early detection of vision problems provides the best opportunity for effective treatment," said Susan S. Hubley, director of Community Affairs. "Highmark is pleased to support the Greater Wilkes-Barre Association of the Blind and the great work they do in providing these screenings to at-risk children."

About Highmark Blue Cross Blue Shield

Highmark Inc. doing business as Highmark Blue Cross Blue Shield serves approximately 3.3 million members through the company's health care benefits business and hundreds of thousands of additional members through the Blue card program. It employs more than 4,200 people in western, north central and northeastern Pennsylvania. Highmark Blue Cross Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.

For more information, contact:
Anthony Matrisciano
Highmark Blue Cross Blue Shield
570-200-6310
anthony.matrisciano@highmarkhealth.org