Press Releases

Monday, September 23, 2019

Highmark, Penn State University Athletics Launch Nittany Fit Challenge and Rewards Program

Camp Hill, PA (September 23, 2019) — Highmark and Penn State University Athletics are teaming up to launch Nittany Fit, a new program that encourages Pennsylvanians to make healthy lifestyle choices and rewards participants for taking steps to improve their fitness, nutrition and mental and emotional well-being.

Through Nittany Fit, participants earn weekly prizes by completing three healthy lifestyle challenges. The more consistently that participants complete their weekly Nittany Fit challenges, the larger the rewards become — including being entered into contests to win prizes like Penn State football tickets. The Nittany Fit program is available to both Highmark members and non-members. To learn more about Nittany Fit and sign up for the program, visit

"We want to help create a world where everyone embraces health — and a big part of achieving that goal is empowering people to take charge of their health," says Deb Rice-Johnson, president, Highmark Inc. "Factors like diet, exercise and stress have a major influence on a person’s health status. But it’s not always easy to make the right choices. People need education and encouragement — and we’re excited to offer that through Nittany Fit in partnership with Penn State."

The Nittany Fit program furthers Highmark’s commitment to the health and well-being of central Pennsylvanians. That commitment includes a joint $1 billion investment with Penn State Health to create a community-based network of primary, specialty and acute care; and develop new insurance products that offer high-quality, affordable health care close to where people work and live.

"Penn State Athletics is thrilled to partner with Penn State Health and Highmark on the Nittany Fit program. Highmark is a tremendous sponsor of Penn State and our values are aligned in supporting health and wellness initiatives on our campuses and in our communities throughout the state of Pennsylvania," said Scott Sidwell, Deputy Director of Athletics, Penn State Athletics.


Highmark Inc. and its health insurance subsidiaries and affiliates collectively are one of America's largest health insurance organizations and together with its Blue-branded affiliates, collectively comprise the third-largest overall Blue Cross and Blue Shield-affiliated organization in the country based on capital. Highmark Inc. and its affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve approximately 4.6 million members and hundreds of thousands of additional individuals through the BlueCard® program. Its diversified businesses serve group customer and individual needs across the United States through dental insurance, vision care and other related businesses. Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit

For more information, contact:
Leilyn Perri
Highmark Health